What is SEO?
SEO (search engine optimization) is the practice of optimizing your website for search engines to rank your law firm higher in search results. Popular SEO tool SEMRush defines SEO as “the art and science of persuading search engines such Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.”
There are many different ways to optimize your website and many different tactics that can be used. However, SEO works best when a full plan is used, including implementing local SEO, writing blog content, and using the correct keywords.
Why do Attorneys Need SEO?
Attorneys need good SEO because when people are searching for an attorney, it usually means that they need one at that very second. Most people looking to hire an attorney or set up consultation will choose a lawyer based on search results on the first page. This is unlike other companies where people may search out information, build brand reliability, and then eventually make a purchase.
Because of this, it’s extra important that your law firm has good SEO so that it can rank on the first page when searched for. No one clicks on the second page of Google anymore, making proper SEO even more important.
Not only that, but the National Law Review found that 96% of people seeking legal advice used a search engine in their process. Additionally, 74% of consumers visited the attorney’s website to take action instead of making a phone call because of an ad on the radio or on a billboard.
SEO Practices for Law Firms
The first and most important step in getting your site optimized properly for Google is picking the right keywords. Keyword research can be tricky, especially if you aren’t familiar with software like SEMRush or Ahrefs. Using Google Analytics can help you get a good idea of what keywords you’ll want to use. For example, if you’re located in Orlando, FL, you might want to use keywords like “attorneys in Orlando.” More specific related keywords can include “car accident lawyers in Orlando.” Or “personal injury attorneys in Orlando.”
Write Useful Content
Writing useful content is one of the best ways to increase traffic to your website while simultaneously boosting your SEO. When writing blog content, you want to remember to be informative, interesting, and consistent. Keep a schedule of when you’re going to post and stick to it. You’ll also want to make sure that your content is engaging while also keeping it related to the matter at hand. For example, if you’re trying to build out your website and add more to your “car accident” section, you may want to consider a blog post like “car accident statistics in Orlando, FL” or “what do I do after I’m in a car accident?”.
Optimize website for search engines
Blog posts will help people find the information they’re looking for, driving a customer base to your website. You’ll also need to make sure that your base website is optimized as well. You’ll want to include keywords on your home page, in your menus, headers, and subheaders. You should focus on what you want to rank the highest for. For example, if you’re a personal injury attorney, you would want to focus on keywords like:
- Personal injury attorney
- Brain injury lawyer
- Car accident lawyer
- Attorney for slip and fall
In this case, it’s not a bad idea to scope out your competition to see how their website looks. You can do this by searching the keywords you want to rank higher for, and checking out the top results.
Implement Local SEO (Google My Business)
Using Google My Business, a free tool offered to business owners by Google, can help your business rank higher locally, as well as help to build brand reliability. Whenever you search for a business, if that business has signed up with Google My Business, a sidebar will appear on Google with information about that company. This builds reliability, establishing you as a “real business” in the eyes of the consumer. You can put office hours, addresses, and your website here. People can also leave reviews of your service, helping others determine if they want to choose your service as well.
When to Hire a Law Firm SEO Company
When you’re just starting out, it may be easy to take on SEO all on your own. But as you grow, you’ll want to spend more time working with your clients and less time worrying about SEO. This is a great time to hire an SEO agency. Also, if you’re just starting out and you’re lost on what to do and how to put everything together, an SEO agency can help you with that as well.
If you’re looking for a trustworthy, passionate, and successful law firm SEO company to help you boost your SEO, contact Site Social SEO for more information. You can also check out our many positive reviews, left by law firms we’ve worked with.
What To Expect When You Contact Site Social SEO
Site Social SEO is a privately-owned small business operated out of Orlando, Florida. We have a small team of 6 people who are each managed by our two owners/lead strategists. We do not require contracts, make wild guarantees, or imply SEO is magic. It’s not; I can explain to you how everything we do will help your website and business. Contact us below for a free website evaluation or to learn more about our services. We look forward to helping you to grow your business so you can focus on the things that are important to you.