How to Develop an Online Presence (2021 Law Firm Edition)

How to Develop an Online Presence (2021 Law Firm Edition) - Site Social SEO

These are the digital marketing tips attorneys need to know to boost their online traffic and client conversions.

Start with a Well-Designed Website

Professional Appearance

Having a well-designed website is an integral part of your brand, and what attracts customers to the service that you’re selling. When it comes to law firms, people are looking for a professional appearance, to mimic the professionalism they would want their attorney to have. A poorly designed website or a website that doesn’t come off as a professional may cause someone to click away. It’s important to remember that your website is a reflection of both your brand and the services you offer.

Quick-Loading Pages

When online, people don’t want to wait for things to slowly load so they can get the information they need. We use the internet because it’s fast and responsive. If two friends are having an argument about a topic, the answer will usually be googled and found in only a few seconds. Inherently, people are impatient when it comes to the internet. If your pages are slow, they’ll find a better website with quicker loading times.

Mobile Responsiveness

In 2020, 274.7 million people accessed the internet through any kind of mobile device at least once. The prevalence of the internet on mobile devices is only going up, and that means that you need to ensure that your website is not only desktop friendly, but mobile friendly. It’s easy to design a perfect mobile site and then forget to also optimize it for mobile use. However, a responsive and well designed mobile site can be the reason someone chooses your services over the services of another law firm.

Make Your Services Informative for your Practice

Share Your Practice Areas Clearly with Audiences

You should always state your practice areas to avoid any confusion with your audience. You can have a menu on your home page showing what areas you practice, and another page listing every type of case you can handle. The only reason you’d want to split these up is because if you try to list every practice area in a drop down menu, it may be too long and overwhelming.

Organize Practice Areas by Importance and by Location

With law firms, the most important cases that they handle are the ones that they get the most of, and therefore are more common. You’ll want to list these higher up in your practice area menu. These are usually car accident cases and slip and fall accidents. The types of cases that you’re equipped to handle should still be listed, but you don’t need to put them on the front page.

Location is also incredibly important when building a law website as you want to attract people that are near where you’re located. You should write content using different cities near you as location markers. For example, if you’re located in Orlando, Florida you may want to write an Orlando Car Accident page as well as an Altamonte Springs page or even a Tampa Bay page. You should write content for big cities and smaller ones, in all areas that you’re willing to accept clients from.

Create Relevant Content that Meets Keyword Requirements

Blogging to Include Keywords that Attract Potential Clients

Blogging is a great way to drive potential clients to your website. You’ll want to post content that uses keywords that your potential clients would use if they were searching for something. For example, your keyword could be “car accident attorneys”. You’d want to use that keyword to attract clients looking for a car accident attorney. These can be more specific, including a location, such as “car accident attorneys in Orlando” or “car accident attorneys near me”.

Write Readworthy Content that is Useful for Your Audience

While one of the main points of posting content is to drive more traffic to your website by expanding your use of SEO, you also want to make sure that that content is meaningful and useful to your clients. You can write content answering commonly asked questions, walking through what the process of a lawsuit is like, or statistics about accidents in the area. There are many different content ideas you can write about, but you want to make sure that they’re both interesting and informative.

Continual Maintenance of Website for Practice or Office Expansion

Continual maintenance of your website is incredibly important. You need to maintain a content calendar so that you’re posting frequently and consistently. Find out what works best for you, and stick to that schedule. You should also always look for places to improve and expand. Go back to your old content and add new information, update links, and add new information to your site as much as you can to make sure it’s always showing the correct information about your firm.

Establish a Consistent Social Media Presence


While there are 3.5 billion social media users worldwide, Facebook is still the most popular out of all the different types of social media. Facebook allows you to share lots of different types of content, such as videos, links to articles, updates, and more. You can also interact with your clients by responding to reviews and even responding to messages.

Google My Business

Google My Business is an important tool for every business, not just law firms. When you search for the name of a business, if they’re using Google My Business, a box to the side of the search results will show up with minimal information about that business. This can show your website, phone number, office hours, location, and more. This is a quick and easy way for people to find you, and it also helps build brand trustworthiness.


LinkedIn is not only a good place to network, but a good place to share informative content that you have written for your blog. While you network with other companies, you may reach someone who’s in need of a car accident attorney. You can post articles, updates, and more on LinkedIn, but it’s best for sharing articles. Articles that you’ve written that are more interesting, should always go on LinkedIn, as it can have a strong reach if the topic is particularly eye catching.

Why Hire a Legal Marketing and SEO Firm?

Maintaining a law firm and handling your own marketing and SEO can be a difficult task. For attorneys without an adequate website, your first step is to build one, either on your own or by hiring a designer. To take the stress off of you a legal marketing and SEO firm can help ensure that your website grows, not only getting you more clients, but giving you more time to work with those clients. For more information, please contact us online or at 407-712-0494.

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