Insights

You’ve Heard of Double E-A-T, Meet Triple E-A-T: Incorporating Empathy Into Your Legal Content

You’ve Heard of Double E-A-T, Meet Triple E-A-T: Incorporating Empathy Into Your Legal Content

Summary: E-E-A-T, by Google, assesses content quality, emphasizing anecdotal evidence, particularly useful in law-related content for credibility. It comprises Experience (life experiences in content), Expertise…
How Lawyers Can Use ChatGPT to Reply to Reviews Effectively

How Lawyers Can Use ChatGPT to Reply to Reviews Effectively

Online customer reviews are vital for law firms as they boost local SEO and reflect the firm’s authority and trustworthiness, which are important according to…
Newest Google Algorithm Update: How Will the Helpful Content Update Affect My Website?

Newest Google Algorithm Update: How Will the Helpful Content Update Affect My Website?

In order to retrieve information from its giant codex, Google uses algorithms. When a new page or blog is published, Google “indexes” it, meaning that…
Content Marketing Strategy For Personal Injury Law Firms

Content Marketing Strategy For Personal Injury Law Firms

Personal injury law is competitive by nature. As of 2022, there were 450,000 law firms in the United States. How are you supposed to make…
Getting Local Links Will Help You Kill it in Local SEO

Getting Local Links Will Help You Kill it in Local SEO

Whether your company does business across the country, or you’re focused on a specific city or region, local SEO is incredibly important. If you want…