Blog content brings more traffic to your website. But how exactly does it work? And how do you get started?
Blogs Can Provide Relevant Content to Readers
Blog posts are everywhere these days. It seems like everyone has a blog, or is always reading one. Blogs are a vital component to building traffic on your website. Good blog content can help you connect with your audience and build a following.
The most important thing is to make sure that content you are posting is relevant and appealing. If you have a gardening business, you probably shouldn’t post blog posts about sports. You want your content to be relevant because it will draw traffic into your site. You want that traffic to be interested in what you have for sale. If they’re there for the sports article, they might not want to buy gardening supplies.
However, if you post an article about different types of flowers, and include links to the flowers, you would get more traction. There are also algorithms in place that promote relevant, up-to-date, and helpful articles. If your content isn’t relevant, it might not show up on google when someone searches for it.
A Blog Keeps Your Website Fresh
There’s nothing more obnoxious than a blog that’s never updated. Blogs that aren’t frequently updated and fresh aren’t likely to gain much traffic. It makes sense, really. Blogs that post more often are bound to appear more in search results because there’s simply more content to be found.
Web indexing is the system used to index the contents of a website. It’s the process search engines use to organize information for a quick response to searches. Search engines will index different websites to find relevant information as fast as they can. After a website is indexed it is also given a weight, so it can be ranked in search results.
The More You Blog, the More Internal Links You Have to Anchor
Internal linking is incredibly important for the SEO health of your blog. Internal linking is simple, linking to another blog post that’s on your blog. The more you blog, the more internal links you’ll be able to use.
Internal links can be incredibly helpful, especially in guiding someone around your website. If you mention a subject you’ve previously blogged about, you can link to that article. That way the reader can very easily find more information on specific topics without having to dig through the website.
Moz’s SEO learning center states, “Search engines use external anchor text (text other pages use to link to your site) as a reflection of how other people view your page – and by extension, what your pages may be about. While website owners typically can’t control how other sites link to theirs, “you can make sure that anchor text you use within your own site is useful, descriptive, and relevant.””
Blog Posts Help You Target Web Searches With Keywords
Keywords are important when it comes to SEO. Keywords refer to the actual words and phrases being searched by people on search engines. By placing these keywords within titles, headings, text, and image alt tags, you can tell search engines what your website is about. This way, when people search for that keyword, your blog post could be there.
This is also why it’s important to research keywords and look at what other people are searching for. You want to use plain and simple language when it comes to keywords. You’d want to say, “bakery near me” and not “cake preparation chef in my local area”. When people search for things they search in simple language, which is why you need to mirror that in your blog posts’ keywords.
How to Get Started With a Business Blog
To get started with your business blog, you want to have a plan for your content. Do research on what topics other businesses like yours are writing about, and be prepared to post new content often and on a consistent schedule. Consistency is key when it comes to a successful blog. Readers would much rather see a post once or twice a month rather than seven days of posts and then nothing for an entire month.
A Blog is Only Part of the Online Marketing Plan
Aside from blogging, your website needs to be optimized for search engine indexing and retrieval. Many businesses hire an online marketing firm to optimize and manage their websites.
Site Social SEO is a full-service online marketing firm that focuses on increasing a business’s overall online presence through usable website design, smart optimizations, creative content, social media integration, and search engine indexing techniques. We work with small businesses to craft a strategic online marketing plan with a total perspective of your business.
While other marketers may treat you as a number in their books, we understand that your business is so much more than just your income. Contact us for a free, no-obligation consultation to see how Site Social SEO can help bring your small business to the modern market.