Search Engine Optimization, or SEO, is an incredibly important tool used to help business rank on search engines, like Google. There are a specific set of guidelines that can help your business rank higher on search engines, therefore driving more traffic to your website. Optimization of your website can be tricky if you don’t know what you’re doing, but even the smallest amount of SEO can help your business grow. If you’re looking for help with the optimization of your website, an experienced agency like Site Social SEO can help you.
Search Engines Defined
Search engines are a key part of everyday life, and we use them now more than we ever have. In fact, there are over 3.5 billion google searches per day. Search engines, like google, work by inputting search terms into the search field. The engine then runs through its index of relevant websites and displays them in a list, listing the most relevant websites first.
Search engines run on an algorithm, using this algorithm to determine which websites are the most relevant and potentially valuable to the searcher based on a set of rules. How your website ranks in relation to the specific search term will allow you to show up higher on the list.
Organic vs. Paid Search Results
There are two different ways to get your site to show up when searched for, organically and paid. Both have their own sets of pros and cons, so let’s discuss the difference between the two and which might make more sense for your business.
Organic Search won’t cost you anything, but while you’re saving money you’ll be spending more time researching how to make your content rank. You’ll need to research SEO basics, build a strategy for your site, and make sure to upload consistent content. However, you can also hire an SEO agency or consultant to help you, if you don’t want to spend your money on paid search results. Organic search will make your brand look more reliable, as you’ll often come up for questions they have on certain topics if your optimization is good. This will lead them to your site more often. And your customers will keep you in mind when they’re ready to purchase a service.
However, paid search generates instant results for your brand. You’ll see more clicks immediately with less work. Google ads and Facebook ads will approve your campaign in a few minutes. You’ll even start to see results right away. Paid search also helps to convert customers that are ready to buy. And a paid advertisement makes a company look more trustworthy in the eyes of the consumer.
Why is SEO important?
Out of all the searches performed in the United States, only 2.8% of people clicked on paid advertisements. So, while paid advertisements are useful some of the time, having an optimized website is really going to help you drive more traffic to your website.
SEO is incredibly important simply because of how human beings access information. We Google pretty much everything, from places to eat, to attorneys, and doctors nearby. Information isn’t spread through word of mouth as much as it used to be. Therefore, businesses need to adapt to the world of online growth.
When someone needs something, or is curious about a new topic, the first thing they’ll do is head to google. They’ll type in something like “attorneys near me” and start looking through those results. A business’s local SEO needs to be optimized to capture an audience of customers. People almost never go to the second page on Google, so ranking high can really help your business. The more someone clicks on your site, the more they’ll remember your name and think about your business when they’re ready to make a purchase. That’s why it’s important to have well optimized content on your page. Frequently asked questions about your products, relevant information, and a well-maintained blog.
Write content for users, not search engines
When thinking about the content you want to write for your website, keep your users in mind. What are they searching for and what are they interested in? Sure, you need to think about what search terms they’re using and what keywords you should include in your content. But you also want to write genuinely interesting content that readers will enjoy. If your content is written solely for the purpose of ranking, users might click away. Your content needs to be well written, interesting, and attractive as well as correctly optimized.
Use keywords that searchers would naturally use
When determining what keywords to use, you need to think about how someone may search for the services you provide. For example, if you’re an attorney, people might search for your practice using terms like “attorneys near me” or even questions like “do I need an attorney?”. Keep in mind how people may be searching for your content and use the same terms that they would use. There are many software options that can help you determine what terms are being used. And an SEO consultant can help you with this as well.
Avoid quick fixes.
It may seem tempting to quickly fix your website by adding in links here and there. But a well-optimized website is not going to be a quick process. You’ll need to maintain a consistent content schedule and ensure that your entire website is optimized to get the rankings you want. Quick fixes may seem like a good idea, but Google’s algorithm is looking for solid, trustworthy sites.
Contact an SEO Consultant
If you’re looking for someone to help you with the SEO of your website, contact Site Social SEO for more information. You can contact us online or at 407-712-0494 for your optimization needs.