Digital Marketing Strategy 101: Various Types of Content For Websites and Social Media

Types of Content in Marketing - Site Social SEO

Businesses can various media for their marketing strategy. Here we discuss common types of content in digital marketing.

Using digital content to boost your online presence on social media and your website can be incredibly helpful in getting your business off the ground. A strong digital marketing strategy is made up of many different components, content being one of them. Creating and posting content to your social media and websites not only increases traffic but can help build reliability for your brand. The more content you have and the more trustworthy that content is, the more reputable of a brand you’ll seem to your consumers.

Content can also help to keep your audience informed and educated, helping them make the correct decisions for their purchases. An informed decision is always the best one, and if you’re the one to inform them, they’re more likely to purchase a service from you. There are many different types of content in digital marketing that you can post on both your website and across social media platforms.

Types of Content to Use in Your Digital Marketing Strategy


Written blog content is a great way to get your website to rank high on search engines like Google. Writing content that your audience will both enjoy and be educated by is a great way to build up your website’s traffic. Blog content is essential to your website, as it’s one of the key factors that help to drive traffic. Good content can exponentially increase your traffic, resulting in more customers.

If you’re writing blog content, you want to make sure that you’re writing it consistently. Make use of a content calendar to track what you’ve written and plan future content. You’ll also want to share the content that you write on social media, like Facebook and LinkedIn.

Blog content can be about anything related to your brand and the product that you sell. If you run a gym, you might have content about specific workout routines, what to pack in a gym bag, or even commonly asked questions by gym-goers.


Video content may not work for every type of business, but it’s a good idea to include video content if you can. Many people enjoy watching a video much more than they enjoy reading an article, so film video content if you can. Video content can include how-to guides, explanations, video tours, updates, descriptions, and more.

Video content is also a great place to let your personality show through and allow people to connect with you as a person. YouTube is often where the video is published, but you should embed videos onto your website as well, including them in related blog content if you can.


Infographics are used to show statistics or data in a visual way, instead of just having it typed out. They’re a great way to visualize information and make it easier to understand. They’re also a helpful aid alongside other content, such as blog articles. However, making infographics requires both graphic design skills and copywriting skills, so this may be a disadvantage for some. Though there are many websites that can assist you with this. Infographics can also be shared on both Facebook and LinkedIn, giving a taste of what your content is like.

Infographics are important to your content strategy as they can help make content easier to understand while also giving quick facts. Not everyone will want to sit down and read an article, so offering a few quick facts or data points in the form of a graphic upfront will be incredibly helpful for some of your users.

Social Media Posts

Social media platforms such as FaceBook, Instagram, Twitter, YouTube, and LinkedIn have grown in popularity over the last ten years. 50% of the world’s population using social media, with 90% of millennials, 77% of Gen X, and 48% of Baby Boomers using social media in 2019. So of course, social media is an incredibly helpful tool for your business. Using social media posts to help increase traffic to your website can be very helpful. However, each social media is best suited for a different type of post.

On Facebook and LinkedIn you may share links to recent blog posts. YouTube is meant for posting your video content. On Twitter, you might interact with your followers more and share short messages and updates. On Instagram, you can share pictures of your products, as well as short videos or even clips of YouTube videos.


Podcasts are a great way to give your customers a more in-depth view of your brand and you personally. Podcasts can help inform viewers about specific topics. For example, if you are an attorney, you might have a podcast where you answer frequently asked questions, talk about law, and discuss anything related to your law firm. If you own a gym you might talk about fitness and living a healthy lifestyle. Podcasts provide a deep dive into your brand, and can really help to grow your business’s reliability and trustworthiness.


Ebooks may also be a good idea for your business. However, they’re best done when a professional writer is hired to write it on your behalf. An eBook can be an informative long-form book with multiple chapters. Or it can also be a compilation of blog posts and information that’s already been posted onto your website. No matter what you choose to do an eBook will be the most successful when it’s promoted well. However, not everyone wants to read an entire eBook. So make sure this isn’t your only form of content out there.

When to Hire a Content and Digital Marketing Agency

For businesses expanding their reach, there may not be much time available for marketing. That’s a great reason to hire a digital marketing firm. Site Social SEO is a full-service digital marketing agency with experience building websites for conversion, creating content for marketing, and managing SEO practices and online presence.

What To Expect When You Contact Site Social SEO

Site Social SEO is a privately-owned small business operated out of Orlando, Florida. We have a small team of 6 people who are each managed by our two owners/lead strategists. We do not require contracts, make wild guarantees, or imply SEO is magic. It’s not; I can explain to you how everything we do will help your website and business. Contact us below for a free website evaluation or to learn more about our services. We look forward to helping you to grow your business so you can focus on the things that are important to you.