Modern businesses need modern websites to attract and retain existing and potential customers.
Having a good website is the cornerstone of a good business. The internet is everything these days, and many people will judge a business solely on their website. If your website isn’t easy to navigate, well laid out, and nice to look at, your potential customers may click away and look for something that better draws their eyes.
Think about it. Have you ever been scrolling through google, looking for a service (maybe from a law firm, doctor’s office, or even commercial retailer)? Do you remember stumbling upon some less than ideal websites and immediately clicking away? Our eyes are drawn to aesthetics, and we often don’t want to spend more than a few minutes looking for what we need. For your business to be successful, you need a website that reflects the quality of your services.
As your website is a reflection of your business, you want that website to look good. High-quality images and pleasing designs are a good way to ensure that your website looks sharp. A good designer will follow the basic elements of design, and make sure your website will be pleasing to look at. Only high quality images should be used to maintain a level of professionalism on your site. There’s a fine line between a clunky looking website and a too-simple looking one. Your website should walk that line while also being easy to use and navigate.
The patience of a customer plays a key factor in many aspects of your website’s design. You’ll want your website to be quick-loading, because if it takes too long to load you’ll run them losing interest. Good website design caters to a short attention span, helping people stay focused on the content that they’re looking for while remaining on your website.
Responsive and Mobile Friendly
According to a study done by Broadband Search, 4.53 billion people use the internet in their daily lives. That’s 58.8% of the world’s population, a higher number than it has ever been before. When it comes to mobile devices, they’re changing the way that people access the internet. Mobile traffic is up 222% in the past 7 years, meaning more people are using their phones to search the internet than ever before.
This means that many people are using their phones to conduct internet searches instead of a desktop computer or laptop. More than ever, your website needs to be accessible by mobile phone. Not only that, but it needs to run smoothly on mobile devices and look just as good as it would on a desktop computer.
Of course, you want your website to be informational. Whatever product or service it is you’re selling, you want it to be obvious that you and your company are knowledgeable on that topic. You’ll want to keep in mind your brand’s story and voice and ensure that all your content speaks about what you’re trying to accomplish with your brand. You’ll also want to make sure you’re thinking about what the user’s goal is when they come to your website. Do you want them to make a purchase or contact your office, or are you simply looking to educate?
Using a SEO tool to figure out what search terms are driving people to your site, and what search terms people are looking up in general in relation to your content or product, will be extremely helpful in driving more traffic to your website.
SEO tools can help you decide which keywords to use in certain situations, and how to get your content to rank better in local markets and global markets alike. If you sell computers, you may want to have content on the comparison of different computers, or what the best computer of 2020 would be. This type of content can bring a customer to your page without them even knowing they’re going to buy something from you.
Easy to Navigate
Navigation is key when it comes to a good website. You want your customers to find your website easily, and be able to move throughout different topics without getting confused or lost. A good menu is helpful for this, but so is internal linking. You want your content to be linked together like a web, meaning your customer can move throughout the website by clicking on different articles throughout the text to learn more about certain topics they might be interested in.
The time a person spends on your page is an important metric in helping your website rank higher. The total amount of time that a person spends on your site shows exactly how engaging your content is. If someone sticks around longer, they are more likely to keep reading and maybe even purchase a service or product. If you have a low metric for onsite time, you may need to reconsider how your site is laid out or improve your content strategy.
When to Hire a Digital Marketing Firm for Website Design and Onsite SEO?
Site Social SEO has helped many companies get their websites up and running with beautiful graphics and great content strategies. If you need help growing your small business, we’re here to help you. We can help you with the design of your website as well as the content and search engine optimization to make sure that you have a well rounded, well performing website. For more information or a quote, please contact us online or at 407-712-0494.