You’ve Heard of Double E-A-T, Meet Triple E-A-T: Incorporating Empathy Into Your Legal Content
Summary: E-E-A-T, by Google, assesses content quality, emphasizing anecdotal evidence, particularly useful in law-related content for credibility. It comprises Experience (life experiences in content), Expertise…
Content Marketing Strategy For Personal Injury Law Firms
Personal injury law is competitive by nature. As of 2022, there were 450,000 law firms in the United States. How are you supposed to make…
How to Optimize Law Firm Content for Passage Ranking
Google is everchanging and growing with new updates and guidelines for content and websites. Following these guidelines is the best way to optimize your law…
Tips for Lawyers: Writing People-First Content
When writing content for your law firm’s blog, you must strike a balance between actionable advice and empathy. Your readers are potential clients, so it’s…
Beginners Guide to Keyword Research
You have authoritative, compelling content on your website. Your social media strategy is on point. But if your site isn’t driving people to want to…