The early part of the New Year is usually a time for resolutions. But when people make them, they’re usually personal – like losing weight, or finding a new job. If you own a business, you could make a resolution to get your website where you want it to be. You could be tired of seeing your competitors outrank you constantly. If that’s the case, then it might be time to focus on improving your website ranking.
Site Social SEO has some tips that could very well drive more business than you might have ever imagined possible. We can also devise a strategy that will not only improve your search engine ranking, but also increase revenues. Learn more by dropping us an email or calling 407-712-0494.
Improve Your Site’s Quality
Website quality is critically important. A strong website will encourage people to stick around rather than bounce to another site – maybe your competitor’s site.
Take a long, hard look at your website and ask yourself the following questions:
- Does your site do a good enough job of explaining what you do, or the products you sell?
- Is your content compelling enough to make people actually want to read it?
- Does your site load quickly?
- Does it provide a fantastic user experience?
If you can’t honestly answer “yes” to all of those questions, then it might be time for an overhaul.
Use Core Web Vitals to Look at Your Page Experience
“Page experience” might seem like a subjective term. However, there are actually ways you can get tangible results as to how your site stacks up. For example, you can check your site’s Core Web Vitals, a set of metrics that can drastically impact how a page ranks. These take into account essential factors such as site speed, content quality and more.
User Experience Matters
User experience will always be critical. People want to find the information they need as fast as possible. But they also want to enjoy being on a site. You don’t have to focus so much on function that you forget aesthetics, and vice versa. Finding that balance will lead to an increased number of visitors who actually stick around and don’t bounce. When that happens, your rankings will improve.
Get Your Site Structure in Order
If you have any tags, categories, posts or pages that are outdated – or worse, no longer even relevant – you should really consider getting rid of them. If something is interfering with how your site flows, or causes confusion among your visitors, that could negatively impact your search engine ranking.
Use Schema.org Structured Data
This might seem like a trip deep into the SEO woods, but it’s really not as complex as you might think. Schema.org is simply a large collection of different types of data markup code. It can show you how to add more effective snippets to the meta descriptions of your posts.
Search engines use these descriptions in order to understand your site. The easier you make it for them to do so, the better the chances of ranking higher. If you’re not sure how to use Schema.org, a Site Social SEO expert will be happy to show you.
Make Sure Your Site is Mobile Friendly
If you haven’t already addressed this issue, it’s time to do so immediately. If someone on a smartphone comes across your site and it’s hard for them to access, they’ll immediately move on to another site. A Site Social SEO professional can show you how to make your site friendly to smartphone users.
Content Still Reigns
No matter how much eye candy you add to your site, such as compelling images, buttons and whatever else you can think of, it won’t mean a lot if you don’t have strong content. You have to make it interesting enough for people to read – it needs to answer their questions, and it should also make them feel connected to your brand from a personal perspective. Valuable content will drive rankings – and will also help drive revenue upward.
Focus on Search Intent
Do you know why people search for the products or services you offer? Search engines are doing a much better job of understanding search intent, and they use them in order to upgrade the quality and accuracy of the results they provide. The more you learn about search intent, the better job you can do of developing a keyword strategy to match what a searcher is trying to accomplish.
Research Keywords Often
No matter what year it might be, keyword research will always be critical to search ranking success. If you haven’t done any research in a while, you’re doing yourself a major disservice. There’s no doubt that a lot has changed with your company over the last year or two. If your keywords reflect those changes, your rankings will likely see a significant boost.
Maintain Logical Structure
The structure of your site will have a major effect on user experience. The better organized it is, the higher the likelihood you’ll draw more visitors. This means having pages that contain relevant keywords, keeping pages with similar topics in close proximity to each other, and more. Talk to Site Social SEO to learn more about structuring a website.
Focus on Understandable Anchor Text
Your visitors could not care less about anchor text – but search engines sure do. They’re getting much more intelligent, but you still need to give them as much information as you can. This applies to not only your content, but also the links you use on your pages as well. This is yet another area where Site Social SEO can help.
Add to and Delete Your Old Content
A lot of homeowners wait until warmer weather to start their spring cleaning projects. But you can do the same with your content right now. This means getting rid of old posts that are no longer relevant, and finding new ways to repurpose the content that remains relevant.
This doesn’t mean you need to reinvent the wheel. Look at some of the blogs and pages that aren’t performing as well in searches as you’d like. If parts of them are still relevant, combine them with other relevant parts of other pieces of content. You could take two weak articles and turn them into something very strong, and very effective.
Diet in the New Year, but Don’t Forget to EAT
You have to eat to live, of course. Your content has to EAT (contain expertise, authoritativeness and trustworthiness) as well. Google takes EAT into consideration when ranking a page, so you should, too. When your content is authoritative, that will really strengthen your search engine rankings. If you have questions about EAT, Site Social will have the answers.
[Also check out: 5 Digital Marketing Trends to Look Out For in 2022]
Keep An Eye on SEO Trends as 2022 Keeps Moving
You can bank on the fact that SEO trends will continue to change, not only in 2022 but beyond. Site Social SEO can keep you ahead of those trends so you can take full advantage. Learn how we can do just that by calling 407-712-0494 or sending us an email.