When starting a new website, there are so many errors that you can make. When you make these errors, you not only risk losing your audience, but your site may not rank as high when searched for on Google or other search engines. To make sure you rank high, you’ll want to avoid the following blogging mistakes.
Neglecting to Write Relevant, Awesome Content
The first couple of posts on your blog should really blow people out of the water. When you’re starting out, you have so many options to choose from when it comes to what to write. You don’t have to worry about rewriting or recycling old ideas. You can just go for it. As you build up more and more content, you need to make sure that you’re still writing posts that are engaging and relevant. Think of what your customers would want to read, or what you would want to read if you were in their shoes.
Not Writing Unique Title Tags and Meta Descriptions
Title tags and meta descriptions are bits of HTML code in the header of each one of your web pages. By using them, search engines will be able to better understand the content that’s on your web page. When your title tags and meta descriptions are well written, they will attract more users to your page.
When your title tags and meta descriptions aren’t unique and related to the content that you’re writing, they won’t help your content rank.
Not Using Internal or External Links
When you use internal and external links, you establish authority for your website. With internal links, your goal is to keep the viewer engaged with your content, helping them find the specific information that they’re looking for.
While you would think that you wouldn’t want your readers to move to different sites, external links are still useful. They help to build authority and credibility for your website. This is because these links show that you’re using trustworthy information from other well-renowned websites. When using external links, it’s important to use credible sources, as spammy, poor-quality links won’t help your site.
Ignoring Keywords with Search Intent
If you ignore keywords or choose not to incorporate them, your SEO will suffer immensely, and you won’t rank high on Google or other search engines. When choosing the keywords you’re going to use for your articles, it’s important to think about search intent. What are people looking for and how are they searching?
Think about your own search patterns. How do you Google things when you’re looking for new products or services? For example, if you’re looking for a personal injury attorney, you might search for “personal injury attorneys near me” or “hiring a personal injury attorney”.
There are different applications that can help you determine which keywords that you should be using, and you should always use this research to help increase the efficacy of your content.
Forgetting that Mobile is King
When writing blog posts, you should always remember that people are likely reading your content from their mobile devices. This means that you should never write in long paragraphs, as they’ll appear as huge blocks of text on mobile, which is a huge turn-off for many people.
When thinking about your mobile viewers, it’s also important to ensure that your website is quick-loading and user-friendly. There’s so much content out there, and it’s easy for your viewers to switch to another website that loads quickly.
By not ensuring that your web pages are optimized for mobile users, you’ll risk losing your audience.
Ignoring Algorithm Updates
Google updates constantly, and ignoring these algorithm updates can make your content suffer. For example, in their most recent update, they’ve started to prioritize text structure and how people and Google scan text to find the information that they’re looking for.
To make sure that your text structure is on point, you should pay attention to the first paragraphs of your text, all your headings and subheadings, and the first sentence of each new paragraph.
Neglecting a Regular Schedule
If you don’t have a regular posting schedule, you may lose readers. When a reader finds a blog or website that they love, with content that they love, they’re likely going to check back every once and a while to see if there’s anything new for them to read. If you aren’t posting on a regular basis, you may lose these return readers.
On top of that, by having a consistent schedule, you’ll be constantly pumping out content that is high-quality, relevant, and informational, helping you gain more and more readers with every new piece.
To Avoid These Common Mistakes, Hire a Content Marketing Agency
If all of this sounds overwhelming, that’s okay. You may not have a ton of time to focus on your content. Or you may find that you’re engaging in many of these errors. If you don’t have the time, you should consider hiring a content marketing agency to write your content for you full-time.
With Site Social SEO’s content marketing services, you’ll have so much time to focus on your products and services while we worry about producing high-quality content for your blog, free from any of these common mistakes.