SEO Services for Small Business
What is SEO?
SEO stands for Search Engine Optimization. SEO is the process of improving your business's position in search engine results. This can be applied to a standard search engine, like Google, or to other search engines, like Facebook.
Types of SEO
SEO can be broken down into different categories depending on the system being optimized or the way in which it's being optimized. For example, on-site SEO refers to any changes made to a website itself that improves SEO. Compare this to a backlink campaign in which steps are taken to get your website linked to by other websites. There is also Local SEO, which improves ranking on things like Google Maps. SEO may also be used as an umbrella term to refer to other marketing techniques like content marketing, email marketing, or paid advertising because all these things can improve search engine ranking.
Why do I need SEO?
Reach new clients, reach more clients, and reach better clients by putting proven SEO methods to work. With 97% of U.S. internet users gathering shopping information and making purchasing decisions online, simply having a website isn’t enough. Your website is useless if no one sees it. When your site is optimized, your business becomes visible to more people who are already searching for what you offer. It’s a win-win!
I understand that someone who owns a welding shop or works in addiction recovery doesn't necessarily know a lot about SEO, pay per click campaigns, or alt tags, but I can help. Read on to find out how.
Keywords are Important
Customers search through millions of websites, but usually only see a few. How did those few websites get so lucky? Well, it isn’t luck! Those websites understand search engine optimization (SEO). I can step up your website’s search ranking with a unique online marketing strategy for your business. Your strategy can include search engine optimization, content creation, local directory listing, social media marketing, and mobile website design. These areas are all part of an important ranking strategy to help your website rise to the top of Google, Bing, and Yahoo search results.
What are backlinks?
The concept of a backlink is mentioned a lot in the digital marketing world, but what is a backlink? Quite simply, a backlink is a link to your website that is on another website. The most common example is when Yelp has a link to your website on their website. The stronger the website, the more that link helps you. Think about two popular kids telling people you are cool versus 10 of the least popular kids telling people you are cool. Which holds more weight? The fact is, Google has come up with lots of ways to find out if a website is popular, and backlinks is a big part of its algorithm.
There is a lot that can be done to improve even the most established business's SEO. For example:
Restructure your website so that Google can read it easily.
Perform keyword research then insert information into website to ensure Google knows exactly what your business is about.
Find and create backlinks to your website from other sites
Condense the size of site elements and structure to improve performance speed.
Add alt text to images, videos, and objects so that Google knows what they are.
Ensure you site is indexed by Google and that it is crawled frequently.