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The Importance of Website Design

 

Design, Structure, Function, and Content

Design

As you know, an impressively designed website will immediately tell customers that you are a serious business. It will show that you have an eye for detail and that you care what your business looks like.

Structure

Most people know what a header is when it comes to a letter, but do you know how important they are on websites? Google and other search engines use different headers to understand your websites hierarchy. Likewise, the structure of your website code is also important. There is a lot happening on the backend of a website that the average user can't see (called meta-data). Headers, links, images, and pretty much everything else needs to be formatted to perform well on search engines. Structuring this information in a way that appeals to search engines is a great first step to ranking well. After all, how else will Google know exactly what you want them to know unless you tell them? 

Function

This one is simple. A beautiful website is nothing without function. If your customers or clients can't find the information they need on your website, and fast, they will move on and find it elsewhere. This applies to simple stuff like your business phone number, but also to things like online bookings, customer care, and e-commerce. 

Content

One of the best ways to keep Google's eyes on you is with fresh content. Constantly updating your website, while providing your websites visitors with useful information is a top way to convert potential clients. Having a blog on your website is a great way to do this. Use your blog to post original articles concerning your industry, answering questions that people searching for your area of expertise want to know. Not only will this convince search engines that your keeping relevant, but it will help convince customers you know what you're talking about also. 

 

Building websites that rank well in search results, and updating existing websites to rank better, is a big part of how I can help your small business. My goal is to make your website optimal in design, structure, function, and content; while you worry about the day-to-day operation of your business.

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